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How do I implement the conversions API through partner integration?

Here’s how to implement the conversions API through partner integration. 1. In Events Manager, choose your pixel from the Data Sources tab and click Settings in the top menu. Source: Events Manager 2. Scroll down to the Conversions API section and click Choose a Partner under Set up through a partner integration.

What is a conversions API & how does it work?

The Conversions API, on the other hand, is a form of server-side conversion tracking. So the same user behavior data is collected but stored on your server (rather than in the browser), and the API connects the server to Facebook’s. So in short and as illustrated above,

What is the Facebook conversions API?

The Facebook Conversions API allows marketers to send a direct connection of conversion data from their business (website and offline conversion events) to Facebook. This data combines with Facebook pixel data to improve conversion tracking, optimization, and targeting capabilities. You can set this up using the Conversions API Gateway.

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